Anushka Purohit is the co-founder and main govt of way of living merchandise model Breer. Based mostly in the Hong Kong Science Park, the organization upcycles unsold bread to make craft beer in a variety of “edgy” flavours these kinds of as pineapple bun. In this way, Breer combines facets of a chill way of life with doing social excellent by endorsing sustainability. What could be cooler?
A lot of believe Anushka is a drive of character. From that eureka moment when she and her co-founders hit on the idea of working with bread to brew beer, she has inspired all people all around her. She guided them from the original experiments by the scheduling, design and creation phases and then the marketing and advertising and promotion.
She is enthusiastic by a eyesight and determination to make Breer a extended-term good results and the prospect to put leftover foodstuff to fantastic use.
Various groups spark influence via activity-switching innovation
“We make food items squander come alive,” she states. “I can still try to remember the working day when we 1st collected 6 kilograms of bread and viewed as it was turned into beer, as a substitute of heading to the landfill.”
Anushka has also seasoned first-hand the thrilling vibe and range of the Hong Kong Science Park where by gals appreciate equal prospects. “I hope I am a terrific case in point displaying that the Hong Kong I&T market is not just for men,” she suggests. “It’s all about bringing your purpose to the job.”
Her sights mirror individuals of the developing variety of ladies working in the sector with the electric power to characterize various viewpoints. “I hope much more girls will see that Hong Kong’s I&T sector is very welcoming,” she suggests. “There is so considerably area for everybody to carve out their very own niche.”
“Be mad – normally be making a difference”
As aspect of a quick-growing I&T ecosystem, the Hong Kong Science Park attracts men and women from a assorted blend of cultures and is a position in which world-wide expertise can prosper. “Walking amongst the properties, you realise this is a melting pot of cultures,” Anushka claims. “We appear from diverse nations around the world, but we share the exact aspiration, which is to make a big difference.”
Obtaining grown up regionally, Anushka went on to graduate in Electronic and Pc Engineering at HKUST and is optimistic about the future. “I’m an Indian and a Hongkonger,” she suggests. “I have encountered numerous cultural references and turned them into creative concepts, like the pineapple bun-flavoured beer, which is an homage to Hong Kong.”
I&T firms require range to develop dynamic teams
She emphasises far too that the I&T sector goes properly past the cryptocurrencies or chopping-edge biotech answers that the public tends to listen to about. “It welcomes great thoughts and focuses on influence for social fantastic,” Anushka states, recalling a social innovation levels of competition wherever her workforce was up towards other individuals with outstanding strategies for equipment learning and AI. “At no time did I sense our task converting unsold bread into beer was inferior by comparison. And we gained the grand prize!”
Make a variance and kick-start out your I&T job through the HK I&T Vocation Expo until eventually April 17!
